Your Dealership Is Not a Brand

WardsAuto Dealer Business columnist Adam Armbruster introduces his column on presenting your dealership as a brand. (See related story: Consumers Go Where Invited; Ask Them Over.)


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.