PR Newswire

Dodge Brand Targets Multicultural Millennials with Campaign for All-New Dodge Dart Featuring International Music Superstar Pitbull

http://photos.prnewswire.com/prnc/20130710/MM43785AUBURN HILLS, Mich., July 10, 2013 /PRNewswire/ -- The Dodge brand is targeting multicultural millennials[1] with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature "!Dale!" ("Let's do this!") phrase in the...