As a former high school teacher, California auto dealer Mike Johnson believes in educating employees. He has created a “curriculum” for teaching rookies how to sell cars, training about 1,000 over the years, with four going on to...
Financial firms standing to gain the most future business with auto dealers are ones that keep them happy, beyond merely offering low interest rates and balanced risk. That's according to a J.D. Power and Associates 2006 Dealer Financing...
If you have yet to embark into the automotive marketing land of “Search,” grab your ruby slippers and watch out for wicked witches while navigating through a confusing landscape. Search has become the latest buzzword for auto retailing...