Ups, customers, clients or clientele it's not about labels, but about the attitudes they drive. Simply changing the words that sales teams use can change their attitudes and drive an increase in closing ratios and bottom line profits. For example...
Exposed to several areas of risk, dealerships must assess such liabilities and then dive deep into ones identified as needing the most attention. To do that, ask yourself: What is your organization's name and reputation worth? What risk areas...
If your Internet sales people are sitting behind a computer slamming out e-mail responses to purchase requests, it might be time for another strategy, says Shaun Kniffin, director-Internet sales for the Germain Motor Co. in Columbus, OH. Several...
Innovative marketing has kept Scott McNamara's three small-town northern Michigan dealerships on course during the trials that have beset Ford Motor Company this year.