Dealers need to advertise by leveraging search engines, social media, online video platforms and streaming audio spaces – platforms that weren’t considered five or 10 years ago.
The IRS has scaled back the number of available vehicles qualifying for the clean-vehicle tax credit. But as manufacturers push to satisfy the new requirements, there is hope that the list will get longer.
Dealers who encourage collaboration and brainstorming between departments will optimize the ownership experience and heighten opportunities to sell the customer that next vehicle.
“I wouldn’t get carried away calling it a strong retail market in March by historical standards,” says Cox Automotive’s chief economist Jonathan Smoke.