Outdated internet sales processes that focus on data capture and old-fashioned lead generation tools no longer meet consumer expectations, resulting in disengagement from prospective buyers.
Modern retail training involves walking through your current process and examining how your steps to a sale match up with how customers want to shop today.
Dealers need to advertise by leveraging search engines, social media, online video platforms and streaming audio spaces – platforms that weren’t considered five or 10 years ago.