A Guide to Navigating Lead-Generation Ecosystem
If you think of an online marketing campaign like a car, everything needs to run smoothly for it to work. If one thing begins to function incorrectly, everything can fall apart, resulting in a loss of leads.
July 6, 2016
When you handle leads not only for your website but also for manufacturers as well, your online lead generation can get complicated.
If you think of an online marketing campaign like a car, everything needs to run smoothly for it to work. If one thing begins to function incorrectly, everything can fall apart, resulting in a loss of leads.
Created by Straight North, the “Lead Generation Ecosystem” infographic below outlines the multiple online channels that can aid you in leveraging your lead-generation campaign.
As a blueprint to generating leads online, the infographic can help you:
Understand how each online marketing component fits together to help you build a cohesive lead-generation campaign.
Find holes in your campaign that may be causing you to lose leads.
Identify new ways to adjust your current campaign.
Here’s the keys to understanding the graphic:
Top Row: The top row of hexagons shows the many traffic sources for your website.
Second Row: The available Internet marketing campaigns to draw from those traffic sources.
Center: At the heart of it all is the company website and a list of content options that can turn visitors into leads.
Bottom: The bottom holds the technical workflow of your campaign. This includes transfer of form and phone inquiries to the sales team.
Aaron Wittersheim is chief operating officer at Internet marketing agency Straight North. His focus is on Internet marketing services, website service and technology.
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