“Predictive analysis changes the way cars are sold,” automotiveMastermind co-CEO Marco Schnabl says. “It’s better for everyone, not just the customer.”
Car dealership price transparency, not price itself, is the top differentiator, because transparency plays a huge role in delivering a superior customer experience.
“The used-car market is the perfect opportunity to tap into modern analytics,” says Jonathan Banks, J.D. Power’s vice president-valuations and analytics.
Spanish automotive consumers displayed a major move to wireless searches, with 63% of all digital engagement on car brands’ online platforms coming through smartphones, significantly more than cellphone use in France (49%) and the U.K. (47%).
“Today, identification and diagnostics of software system failures is just as important as managing employee performance,” says Fran O’Hagan, head of Pied Piper Management Co.