Capital One reports dealers underestimate shoppers’ concerns.

Handwrytten executive Bill Reidy says robotic writing is so sophisticated, it’s difficult to distinguish from actual handwriting.

A Cox Automotive study shows marketing, inventory and engagement are key to progress.

A survey shows price is top of mind among car shoppers.  

“There are going to be some dealers in real trouble,” says Scott Pechstein of Digital Air Strike.

Dealers representing all OEMs can enhance chats and marketing with Gubagoo partnerships.

Labels personalized for dealerships spur customer texts and web traffic, along with sales of new and used vehicles.

Cohesive customer and vehicle data can improve a vehicle’s resale value.

With a marketing analytics platform capable of identifying target audiences and assessing how they react to campaigns in real time, marketers will be better equipped to measure the impact on consumers, and determine the incremental sales lift...