“Today the worst choice, when it comes to decide on a product strategy, is to not choose – banking on something very generic in order to appeal to everyone,” Lorenzo Ramaciotti says.
Roomier and better-appointed than the model it replaces, the new Skoda is targeted at affluent buyers in China and elsewhere and billed as having the same functionality as a limousine.
Making its public debut at next month’s Geneva auto show, the 2-Series Gran Tourer is aimed at bringing new more family-oriented buyers into the performance-car brand’s fold.
The supercar this year will replace the Ferrari 458 Italia and continues a tradition that originated in 1975 with the Ferrari 308 GTB, the automaker’s first mid-engine V-8.
‟The design had to appeal equally to the intellect and to the emotions and its exterior had to signal its visionary and pioneering character at first glance,” Mercedes-Benz design chief Gorden Wagener says of...
Wolfgang Egger has spent the past year with the VW-owned Italdesign Giugiaro design and engineering studio following six years with Audi and Lamborghini.
Although its overall dimensions are virtually unchanged, the revamped Passat rewrites the rules in its segment by sitting on a longer wheelbase, allowing for a much roomier cabin.